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A month ago, it was revealed Facebook had more than two billion active users monthly. This means that in any given month, more than 25% of the Earth's population logs into their Facebook accounts at least once.
A scale of this kind is almost impossible to grasp.
Here is one attempt to put it into perspective: imagine Yankee Stadiums seats packed up with 50,000 people and this factor multiplies to 40,000. That is about how much different people are logging into Facebook every month across the world.
A SMALLER WINDOW
Yankee Stadium analogy sorts of help, but can get very hard to picture.
The scale of the internet is so vast that it does not make any sense to look at information on a monthly basis, or even on a daily one.
Instead of that, let us drill down to just what happens in every one minute on the internet.
Created each year by Lori Lewis and Chad Callahan of the Cumulus, this graphic represents an incredible scale of e-commerce, email, social media and other content creation which occurs on the web.
If you have had a Facebook post on Instagram fizzled out, it is pretty safe to say that the proliferation of content in our social media feeds is a part of the cause.
In the universe of social media where there are no barriers to entry with almost infinite amounts of competition, the content game is titled to become a "winner take all" scenario. As people don't have the time to look at 452,200 tweets every minute, they gravitate naturally to the things which already have a social proof.
People always look to other people they trust so that they see what's already being talked about, which is why influencers are far more important than ever to the marketers.
EYES ON THE PRIZE
For those who can get the strategy and timing right, the potential spoils are salivating
However, the never-ending challenge is how can you stand out from the crowd and break the monotony.