Recall your actions while browsing for things on the web.  How fast are you to close a tab and jump to the next search engine result if a site takes a time to load? If you’re searching for local news, how likely is it that you will turn back to a site that tests your patience to show information? As you have tight schedule and check your phone, how likely are you to stay to endure heavy load times as you try hard to check your email, or look for directions? It’s simple-The less time you have, the more you expect from a site to load quickly.

Brand proposition

The user experience decides your brand proposition. According to the reports of Akamai, 75% of shopaholics who experience a problem such as a site crashing and freezing taking time to load, or having a complicated process to provide relevant data, do not buy from site.

Gomez tested the behavior of online shoppers came to the conclusion that 88% of consumers do not scrawl back on the site after a bad experience at the first time. The same study cleared that “at high traffic times, more than 75% of consumers bounces for a competitor’s site to avoid delays.” Are you suffering from higher bounce rate and losing customers to your competitors’ sites as you fail in page load time and other essential aspects? User experience does matter in all respects and it’s your duty to take care of their convenience.

Search Engine Rankings

Particularly, page load time affects on search engine results, showing faster sites higher on the top of search pages. Google tests site speed and consider it as search ranking algorithm. Nevertheless, Google has cleared that i content relevancy is the deciding factor of ranking on search results, page load time also have fair share to the overall user experience.

Ignoring the page speed is like missing potential customers everyday; it could be tough to users to remember your brand.

This infographic is a clear picture of user experience results. A great customer experience decides your success, develops authority and keeps you in competition.