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Centralizing the organization’s identity management
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Offering single sign-on capability for services outside of the organization.
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Azure Active Directory is highly scalable and highly available, so the organization does not need to maintain infrastructure and therefore has no need to worry about disaster recovery.
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Stores the most sensitive data on the on-premises Active directory, even for using external services
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Manages all users from one location.
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Monitors application security with Azure Active Directory MFA (multi-factor authentication) and conditional access.
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Rapidly adopts and embraces new cloud services.
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Uses PowerShell scripts to automate processes in the Azure Active Directory which automates tasks reducing the need for IT staff’s maintenance tasks.
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“Pay as you go” as the business will be charged on an hourly basis based on the size of the Directory.